Client Background: PABSIS Business Consulting Services had the privilege to work with a promising startup in the stock market education industry. Our client, whose name remains confidential due to the sensitive nature of the engagement, was a startup specializing in offering online courses related to the stock market. The company aimed to provide aspiring traders and investors with valuable knowledge and skills to navigate the complexities of the financial markets successfully.

Challenges Faced by the Client: At the onset of the collaboration, the client encountered numerous hurdles that hindered their progress in selling their online stock market courses. They struggled to reach their target audience effectively, convert leads into paying customers, and encountered technical issues with their course delivery platform. Video buffering issues, particularly on mobile devices, were one of the prominent complaints from their customers, leading to a less-than-optimal user experience.

Solution and Implementation: Upon analyzing the situation, PABSIS Business Consulting Services recognized that a comprehensive approach was required to address the challenges faced by the startup. The following steps were taken to bring about a transformative change:

• Personalized Free Consulting Sessions: Our team suggested incorporating a 15-minute free consulting session with industry experts exclusively for premium customers. This approach aimed to build trust with potential clients and demonstrate the value of the courses before purchase. As a result, the sales witnessed a remarkable increase, with subscription plans being sold at a rate ten times higher than before.
• Identifying and Resolving Technical Issues: To address the video buffering problems, our dedicated Business Consultant took it upon themselves to investigate the matter thoroughly. After numerous tests, the consultant identified that the buffering issue occurred when users accessed the portal using their mobile data but not when using broadband wifi. This crucial finding was relayed to the product development team, who initially failed to reproduce the issue during testing. Eventually, the problem was pinpointed and resolved, leading to a seamless user experience and a surge in customer satisfaction.
• Sales Process Optimization: PABSIS Business Consulting Services actively worked on optimizing the client’s sales process. This included developing sales scripts that aligned with the company’s goals and values, providing extensive training to the sales team, conducting multiple demo calls, and guiding the team until they were well-prepared to interact with potential customers confidently. The implementation of effective sales strategies led to increased revenue and customer acquisition for each product.
• Feedback and Collaboration: Our Business Consultant served as a crucial bridge between the sales team and the product development team. They provided valuable feedback to the Product Manager and Development team, helping them understand customer needs better and contribute to building an exceptional product. Regular communication and collaboration between different departments ensured a unified approach towards achieving the company’s objectives.
• Customer Support Management: Besides enhancing sales, PABSIS Business Consulting Services took charge of handling customer escalations related to payments or technical issues. This proactive customer support approach helped in resolving customer concerns promptly, ensuring customer retention, and fostering positive brand reputation.

Results and Outcome: The collaboration between PABSIS Business Consulting Services and the stock market online courses startup yielded remarkable results. Through strategic sales process optimization and personalized consulting sessions, the startup witnessed a significant increase in sales, with monthly income surpassing $1000 and growing exponentially.

Moreover, the identification and resolution of technical issues, particularly the video buffering problem, significantly improved the user experience, leading to higher customer satisfaction and positive word-of-mouth referrals. The sales scripts, training, and guidance provided by our consultants empowered the sales team to engage with potential clients effectively, further boosting sales.

PABSIS Business Consulting Services’ expertise in business consulting helped the stock market online courses startup overcome initial challenges, streamline their operations, and position themselves as a reputable brand in the industry.

Disclaimer: The details provided in this case study are based on real-life experiences with our client, a stock market online courses startup. However, specific details and identities have been kept confidential to protect the privacy of the involved parties. The results mentioned are typical of the outcomes achieved through PABSIS Business Consulting Services’ consulting and advisory approach, but individual results may vary based on specific circumstances and market conditions.